Sotira is the top distributor in the US for brands, manufacturers and retailers with overstock or short dated inventory looking to sell into the off price retail market. By selling unsold stock to Sotira, brands are unlocking cash, clearing storage space and accessing new markets.
Holding overstock means you're losing money on storage fees and labor costs for inventory that won't sell
CPG Brands typically free up 5 figures of working capital per transaction
Traditional channels sometime take months to offload surplus inventory
Relying on perpetual discounting hurts your brand perception and can be cannibalizing long term