Challenges 

• Aura Bora had 200k+ units of sparkling beverages that they could not sell on their primary channels for the following reasons: some of these beverages were short dated and some had older/outdated packaging. It did not make sense for Aura Bora to continue paying for storage every month for overstock that they could not sell. 
• Aura Bora had a few restrictions around offloading and did not want to monetize in a way that would impact important purchasing accounts on their forward channels. As a result, Aura Bora’s CEO, Paul Voge saw Sotira as a unique solution to enter the secondary market and unlock cash. 

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Solution

• Aura Bora cleared 5.5 trucks in under a week by accessing Sotira’s buyers
• This amounts to Aura Bora unlocking 5 figures in cash to accelerate working capital and reinvest in the business. 
• Paul recommends Sotira as a solution for other CPG beverage brands who have overstock or unsold inventory.

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