“We had accumulated overstock at Tru due to a combination of factors: forecasting challenges, inventory tied to older packaging designs, and some shifts in retail performance. Overstock not only tied up capital but also added incremental costs, making it a pressing issue to address. Before choosing Sotira, we explored a few alternatives for handling the overstock, including liquidation channels, deep discount promotions, and even donation programs. Each option had its trade-offs, particularly regarding brand perception, financial recovery, and operational feasibility. We ultimately decided to partner with Sotira because they offered a tailored solution that aligned with our needs. Sotira’s approach helped us effectively manage the overstock without compromising our brand integrity. They understood the challenges specific to the beverage industry and provided insights that turned a potential loss into a more manageable situation. Thanks to Sotira, we resolved our overstock challenges more strategically and efficiently than we could have hoped. I would highly recommend their services to any company dealing with similar inventory hurdles.”